STRATEGIC BRAND MANAGEMENT
Elevate Brand Value Through Strategy, Identity, and Market Positioning
Course Schedule
| Date | Venue | Fees |
|---|---|---|
| 03 – 05 Mar 2026 | Dubai, UAE | USD 2495 per delegate |
| 19 – 21 May 2026 | Riyadh, KSA | USD 2495 per delegate |
Course Introduction
In an increasingly competitive global market, a well-managed brand is a company’s most valuable asset. Strategic brand management focuses on developing, maintaining, and enhancing brand equity, ensuring long-term market presence and customer loyalty.
This 3-day program provides participants with the tools, frameworks, and real-world case studies to build, communicate, and manage strong brands across diverse industries. Whether launching a new brand or revitalizing an existing one, this course empowers marketing professionals to lead with strategy and creativity.
Course Objectives
By the end of this course, participants will be able to:
- Understand the key components of brand equity and value creation
- Develop brand positioning strategies aligned with business objectives
- Apply brand architecture and portfolio management tools
- Execute integrated marketing communication (IMC) strategies
- Analyze brand performance using appropriate KPIs
Key Benefits of Attending
- Strengthen your organization’s brand identity and differentiation
- Acquire practical branding tools and templates
- Learn from regional and global brand case studies
- Stay updated with digital trends in branding
- Drive long-term brand loyalty and profitability
Intended Audience
This program is designed for:
- Marketing and brand managers
- Communications and PR professionals
- Business development and product managers
- Entrepreneurs and start-up founders
- Consultants and agency professionals
Individual Benefits
Key competencies that will be developed include:
- Strategic brand thinking and planning
- Enhanced creativity in brand storytelling and positioning
- Effective use of brand measurement tools
- Knowledge of digital branding and customer engagement
Organization Benefits
Upon completing the training course, participants will demonstrate:
- Improved brand consistency and message clarity
- Stronger alignment between brand and business goals
- Increased customer engagement and loyalty
- Enhanced brand value in the marketplace
Instructional Methdology
The course follows a blended learning approach combining theory with practice:
- Strategy Briefings – In-depth sessions on brand equity, architecture, and positioning
- Case Studies – Global and regional brand success stories and failures
- Workshops – Hands-on branding exercises and strategy simulations
- Peer Exchange – Discussions and idea sharing from diverse industries
- Tools – Branding frameworks, templates, and communication planning sheets
Course Outline
Detailed 3-Day Course Outline
Training Hours: 7:30 AM – 3:30 PM
Daily Format: 3–4 Learning Modules | Coffee breaks: 09:30 & 11:15 | Lunch Buffet: 01:00 – 02:00
Day 1: Branding Fundamentals & Strategic Frameworks
Module 1: Introduction to Brand Management (07:30 – 09:30)
- What is a brand? Tangible vs. intangible brand assets
- Role of branding in strategic marketing
- Module 2: Brand Equity and Value Creation (09:45 – 11:15)
- Understanding brand equity models (Keller, Aaker)
- Building and measuring brand equity
- Module 3: Brand Strategy Development (11:30 – 01:00)
- Brand positioning, mission, and vision alignment
- Target audience and brand persona mapping
- Module 4: Workshop – Brand Audit and SWOT (02:00 – 03:30)
Day 2: Brand Architecture & Communication
- Module 5: Brand Architecture and Portfolio Strategy (07:30 – 09:30)
- Monolithic, endorsed, and freestanding brand structures
- Managing sub-brands and brand extensions
- Module 6: Integrated Marketing Communication (IMC) (09:45 – 11:15)
- Coordinated message delivery across channels
- Offline and online communication synergy
- Module 7: Storytelling and Brand Messaging (11:30 – 01:00)
- Creating brand narratives
- Emotional and functional brand messaging
- Module 8: Workshop – Brand Communication Planning (02:00 – 03:30)
Day 3: Digital Branding & Brand Metrics
- Module 9: Branding in the Digital Age (07:30 – 09:30)
- Digital identity and customer experience
- Social media, influencers, and brand advocacy
- Module 10: Brand Monitoring and KPIs (09:45 – 11:15)
- Tools for brand tracking and reputation management
- Metrics: awareness, loyalty, sentiment, NPS
- Module 11: Final Case Study and Presentations (11:30 – 01:00)
- Applying tools to a real-world branding challenge
- Module 12: Wrap-Up and Feedback (02:00 – 03:30)
Certification
Participants will receive a Certificate of Completion in Strategic Brand Management, validating their ability to lead and manage branding initiatives aligned with market trends and business strategy.