Public Relations Boot Camp
Master the essentials of PR strategy, media relations, and reputation management in just one day.
Course Schedule
| Date | Venue | Fees (Online) |
|---|---|---|
| 10 Jul 2025 | Online | USD 950 per delegate |
Course Introduction
Public relations (PR) plays a pivotal role in shaping how organizations are perceived. This intensive one-day boot camp delivers hands-on training in crafting compelling messages, managing media relationships, and handling reputational challenges to strengthen your brand and stakeholder trust.
Course Objectives
By the end of this course, participants will be able to:
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Understand the core principles of effective public relations
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Craft clear, persuasive key messages for target audiences
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Build productive media relationships and pitch stories
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Develop crisis communication strategies
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Leverage social media and digital platforms for PR
Key Benefits of Attending
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Strengthen Brand Reputation: Learn proactive PR strategies to position your organization positively
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Handle Media Confidently: Gain tools to manage interviews, press releases, and media queries
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Crisis-Proof Your Messaging: Prepare clear action plans before reputational issues arise
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Integrate Digital Channels: Use social media to amplify positive stories and engage audiences
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Enhance Stakeholder Trust: Improve communication with internal and external stakeholders
Intended Audience
This program is designed for:
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PR and communications professionals
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Marketing managers and specialists
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Business leaders and entrepreneurs
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Spokespersons and media-facing executives
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Anyone responsible for public messaging or brand image
Individual Benefits
Key competencies that will be developed include:
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Crafting press releases and media kits
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Managing media interviews with confidence
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Developing crisis communication frameworks
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Using social media effectively for PR
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Building stakeholder relationships
Organization Benefits
Upon completing the training course, participants will demonstrate:
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Stronger public and media engagement strategies
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Improved crisis preparedness and response
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Consistent, aligned corporate messaging
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Enhanced brand reputation and stakeholder trust
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More efficient internal and external communications
Instructional Methdology
The course follows a blended learning approach combining theory with practice:
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Interactive Workshops – Draft press releases and media pitches
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Simulated Media Interviews – Practice live-response scenarios
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Case Studies – Analyze real-world PR successes and failures
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Group Discussions – Share insights and best practices
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Personal Action Plan – Develop steps to improve your organization’s PR strategy
Course Outline
Training Hours: 9:00 AM – 4:30 PM (Online)
Breaks: Morning break, lunch, afternoon break
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Introduction to modern PR and media landscape
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Crafting effective media messages and soundbites
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Pitching stories to journalists and editors
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Managing reputational risks and crises
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Leveraging social media for PR impact
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Monitoring and evaluating PR success
Certification
Participants will receive a Certificate of Completion in Public Relations, demonstrating their readiness to elevate their organization’s media and stakeholder communications.