INTRODUCTION TO PRODUCT EXCELLENCE
“Delivering High-Impact Products through Strategy, Innovation, and Customer-Centric Design”
Course Schedule
| Date | Venue | Fees (Face-to-Face) |
|---|---|---|
| 03 – 05 Mar 2025 | Manama, Bahrain | USD 2495 per delegate |
Course Introduction
Great products don’t happen by accident—they’re the result of deliberate, customer-focused, and cross-functional efforts. In today’s competitive and innovation-driven markets, achieving product excellence means aligning product strategy with market needs, optimizing development cycles, and delivering consistent value to customers.
This 3-day course offers a hands-on introduction to the essential disciplines of product management, innovation, and lifecycle thinking. It is designed to equip professionals with the tools and mindset to elevate product performance—from ideation through launch and continuous improvement.
Course Objectives
By the end of this course, participants will be able to:
• Understand the fundamentals of product strategy and product lifecycle management
• Apply customer-driven approaches to product planning and development
• Use tools to assess market needs, positioning, and product-market fit
• Align cross-functional teams around a unified product vision
• Improve product decision-making through data, feedback, and iteration
Key Benefits of Attending
• Learn how leading companies build and sustain product excellence
• Develop a foundational understanding of product development and innovation
• Improve collaboration across marketing, engineering, design, and sales
• Gain tools and templates for immediate use in product-related roles
• Align your product with both customer value and business outcomes
Intended Audience
This program is designed for:
• Product managers, product owners, and project leads
• Marketing, innovation, and R&D professionals
• Entrepreneurs and business development managers
• UX/UI and design professionals seeking broader product context
• Anyone involved in bringing products to market or improving product value
Individual Benefits
Key competencies that will be developed include:
• Product strategy and lifecycle planning
• Customer research and value proposition design
• Cross-functional communication and team alignment
• Prioritization and roadmap planning
• Continuous product improvement techniques
Organization Benefits
Upon completing the training course, participants will demonstrate:
• Greater product-market alignment and customer satisfaction
• Increased speed-to-market and innovation consistency
• Better collaboration across functions and product teams
• More structured and strategic product decision-making
• Stronger performance from new and existing product portfolios
Instructional Methdology
The course follows a blended learning approach combining theory with practice:
• Strategy Briefings – Core frameworks: product lifecycle, positioning, lean startup
• Case Studies – Examples of breakthrough and failed products
• Workshops – Product canvas, persona mapping, and value proposition exercises
• Peer Exchange – Sharing product challenges and feedback practices
• Tools – Roadmap templates, prioritization matrices, and feedback loops
Course Outline
Training Hours: 07:30 AM – 03:30 PM
Daily Format: 3–4 Learning Modules | Coffee Breaks: 09:30 & 11:15 | Lunch Break: 01:00 – 02:00
Day 1: Foundations of Product Strategy
Module 1: Product Excellence and Value Creation (07:30 – 09:30)
• Defining product excellence in today’s marketplace
• Core principles of customer value and competitive advantage
• Product types and lifecycle stages
Module 2: Understanding the Market and Customer (09:45 – 11:15)
• Market segmentation and target customer identification
• Jobs-to-be-Done (JTBD) and persona building
• Collecting and interpreting customer insights
Module 3: Workshop – Product/Customer Alignment Canvas (11:30 – 01:00)
• Build your product positioning canvas
Day 2: Innovation, Design & Development
Module 4: Product Planning and Roadmapping (07:30 – 09:30)
• Vision, strategy, goals, and success metrics
• Prioritization techniques (MoSCoW, RICE, Kano)
Module 5: Designing the Right Product (09:45 – 11:15)
• Minimum Viable Product (MVP) and prototyping
• Agile, lean, and iterative development principles
Module 6: Workshop – Building Your First Product Roadmap (11:30 – 01:00)
• Draft a basic roadmap and identify assumptions
Day 3: Launch, Feedback & Continuous Improvement
Module 7: Product Launch and Go-to-Market (07:30 – 09:30)
• Preparing for launch: messaging, training, internal alignment
• Success measurement and post-launch monitoring
Module 8: Feedback Loops and Product Iteration (09:45 – 11:15)
• Setting up feedback systems (NPS, surveys, telemetry)
• Analyzing data and prioritizing improvements
Module 9: Workshop – Product Retrospective and Improvement Plan (11:30 – 01:00)
• Design a product feedback loop and next-step roadmap
Certification
Participants will receive a Certificate of Completion in Introduction to Product Excellence, validating their knowledge of core product development practices, strategic alignment, and continuous improvement approaches.