INITIATE CONSUMER BEHAVIOUR MARKET RESEARCH & PROVIDE ACTION PLANS
“Turning Consumer Insights into Strategic Marketing Action”
Course Schedule
| Date | Venue | Fees (Face-to-Face) |
|---|---|---|
| 04 – 05 Mar 2025 | Doha, Qatar | USD 1995 per delegate |
Course Introduction
Understanding consumer behavior is the cornerstone of successful marketing strategy. In today’s competitive landscape, organizations must go beyond basic demographics and uncover the psychological, social, and cultural drivers that shape buying decisions. Effective market research allows businesses to develop accurate profiles, anticipate behavior trends, and take actionable steps to improve market performance.
This intensive 2-day course provides practical skills for designing and executing consumer behavior research and turning data into actionable marketing strategies. Participants will learn how to plan and conduct research, interpret qualitative and quantitative insights, and formulate data-driven action plans that align with organizational goals.
Course Objectives
By the end of this course, participants will be able to:
• Design and conduct consumer behavior market research projects
• Apply qualitative and quantitative tools to collect and analyze consumer data
• Interpret behavioral insights to identify market needs and gaps
• Segment target audiences based on behavior, motivations, and preferences
• Develop strategic action plans based on consumer research findings
Key Benefits of Attending
• Enhance your ability to understand and predict consumer choices
• Learn to link market research insights to business strategy
• Build confidence in leading or managing consumer research initiatives
• Improve product positioning, customer satisfaction, and campaign results
• Support innovation and brand development through behavioral insights
Intended Audience
This program is designed for:
• Marketing and brand managers
• Product development and innovation professionals
• Market research analysts and consultants
• Business strategists and planners
• Customer experience and insight specialists
Individual Benefits
Key competencies that will be developed include:
• Designing surveys, focus groups, and observational research
• Behavioral segmentation and persona development
• Converting insights into actionable marketing strategies
• Evaluating customer journeys and decision-making patterns
• Presenting research findings to guide executive decisions
Organization Benefits
Upon completing the training course, participants will demonstrate:
• Stronger alignment between product offerings and customer needs
• More targeted and impactful marketing campaigns
• Improved customer retention and acquisition strategies
• Better use of research budgets and data analytics tools
• Increased competitiveness through consumer-centric thinking
Instructional Methdology
The course follows a blended learning approach combining theory with practice:
• Strategy Briefings – Key frameworks in consumer behavior and market research
• Case Studies – Successful examples of behavior-driven campaigns
• Workshops – Survey design, customer segmentation, and insight development
• Peer Exchange – Group discussions on behavioral trends across markets
• Tools – Research templates, insight-to-action maps, and consumer profiling checklists
Course Outline
Detailed 2-Day Course Outline
Training Hours: 07:30 AM – 3:30 PM
Daily Format: 3–4 Learning Modules | Coffee breaks: 09:30 & 11:15 | Lunch Buffet: 01:00 – 02:00
Day 1: Understanding Consumer Behavior and Designing Research
Module 1: Foundations of Consumer Behavior (07:30 – 09:30)
• Psychological, social, and cultural factors influencing decisions
Module 2: Designing Effective Consumer Research (09:45 – 11:15)
• Methods: surveys, interviews, focus groups, ethnography
Module 3: Sampling, Question Design, and Ethics (11:30 – 01:00)
• Target audience selection, bias reduction, and compliance
Module 4: Workshop – Designing a Consumer Behavior Research Plan (02:00 – 03:30)
Day 2: From Insight to Action – Analyzing and Applying Results
Module 1: Analyzing and Interpreting Consumer Data (07:30 – 09:30)
• Behavioral patterns, clustering, and segmentation
Module 2: Developing Action Plans Based on Insights (09:45 – 11:15)
• Strategic implications for branding, messaging, and CX
Module 3: Presenting Research and Gaining Stakeholder Buy-In (11:30 – 01:00)
• Visual storytelling, dashboards, and recommendations
Module 4: Certification and Wrap-Up (02:00 – 03:30)
• Final case analysis, course review, and certificate distribution
Certification
Participants will receive a Certificate of Completion in Consumer Behaviour Market Research & Action Planning, validating their ability to design, conduct, and apply behavioral research to guide strategic business and marketing decisions.