CONTENT MARKETING, INBOUND MARKETING & DIGITAL MARKETING – SEO, SEM & SMM
“Attract, Engage, and Convert with Data-Driven Digital Strategies”
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Course Schedule
| Date | Venue | Fees (Face-to-Face) |
|---|---|---|
| 21 – 23 Jul 2025 | Doha – Qatar | USD 2495 per delegate |
| 24 – 26 Sep 2025 | Dubai – UAE | USD 2495 per delegate |
| 04 – 06 Nov 2025 | Kuwait | USD 2495 per delegate |
Course Introduction
In the digital era, content is not just king—it is the currency of engagement and trust. Effective content and inbound marketing, powered by SEO, SEM, and social media, are essential for brands seeking to attract audiences organically, convert prospects efficiently, and build long-term customer relationships.
This 3-day hands-on course delivers a complete toolkit for developing and executing integrated digital marketing strategies. Participants will learn to create engaging content, optimize visibility through SEO and SEM, leverage social media platforms, and measure performance using digital analytics.
Course Objectives
By the end of this course, participants will be able to:
• Develop a full-funnel content and inbound marketing strategy
• Implement SEO techniques to improve organic search rankings
• Plan and execute effective paid campaigns using Google Ads (SEM)
• Use social media platforms strategically for engagement and brand visibility
• Measure and analyze digital campaign performance using key metrics
Key Benefits of Attending
• Drive more qualified traffic to your website and digital assets
• Convert visitors into leads and leads into customers using inbound funnels
• Optimize marketing spend across SEO, SEM, and SMM channels
• Enhance your digital presence and brand authority
• Gain hands-on experience with tools like Google Analytics, Ads, and SEMrush
Intended Audience
This program is designed for:
• Marketing and Communications Professionals
• Content Creators and Brand Managers
• Digital Marketing Specialists and Coordinators
• Entrepreneurs and Small Business Owners
• Anyone looking to strengthen their online marketing skills
Individual Benefits
Key competencies that will be developed include:
• Content creation frameworks and editorial planning
• SEO and SEM campaign design and optimization
• Social media channel selection and content curation
• Inbound lead generation and email nurturing strategies
• Digital analytics and campaign performance evaluation
Organization Benefits
Upon completing the training course, participants will demonstrate:
• Stronger brand presence and audience engagement online
• Improved lead generation and customer acquisition ROI
• More consistent content messaging across digital platforms
• Better alignment between digital marketing efforts and sales goals
• Enhanced competitiveness in search and social environments
Instructional Methdology
The course follows a blended learning approach combining theory with practice:
• Strategy Briefings – Core principles of content and digital marketing
• Case Studies – Examples of successful campaigns from global brands
• Workshops – Keyword research, ad creation, and content planning exercises
• Peer Exchange – Group discussions and content critique
• Tools – Templates for content calendars, SEO audits, and reporting dashboards
Course Outline
DETAILED 3-DAY COURSE OUTLINE
Training Hours: 07:30 AM – 03:30 PM
Daily Format: 3–4 Learning Modules | Coffee breaks: 09:30 & 11:15 | Lunch Buffet: 01:00 – 02:00
Day 1: Content Marketing and Inbound Funnels
Module 1: Introduction to Content and Inbound Marketing (07:30 – 09:30)
• From interruption to attraction – the inbound methodology
Module 2: Building a Content Strategy (09:45 – 11:15)
• Buyer personas, content mapping, and funnel stages
Module 3: Content Creation and Planning (11:30 – 01:00)
• Editorial calendars, blog writing, and video content tips
Module 4: Workshop – Content Calendar Design (02:00 – 03:30)
• Participants build a 30-day inbound content calendar
Day 2: SEO and Search Engine Marketing (SEM)
Module 5: Understanding Search Engines and Ranking Factors (07:30 – 09:30)
• Google algorithms, on-page SEO, and backlinks
Module 6: Keyword Research and Content Optimization (09:45 – 11:15)
• Using tools like SEMrush, Ahrefs, and Google Keyword Planner
Module 7: SEM Campaigns with Google Ads (11:30 – 01:00)
• Bidding, ad groups, landing pages, and conversions
Module 8: Workshop – SEO Audit and Google Ads Setup (02:00 – 03:30)
• Practical audit of a website and mock ad campaign build
Day 3: Social Media and Analytics
Module 9: Social Media Strategy and Platforms (07:30 – 09:30)
• Choosing the right platform: LinkedIn, Instagram, Facebook, YouTube
Module 10: Social Media Management and Advertising (09:45 – 11:15)
• Organic content vs. paid social and targeting audiences
Module 11: Measuring Digital Marketing Success (11:30 – 01:00)
• Google Analytics, UTM tracking, CTR, CPA, and ROI
Module 12: Final Workshop – Campaign Dashboard and Action Plan (02:00 – 03:30)
• Creating a cross-channel campaign strategy and reporting framework
Certification
Participants will receive a Certificate of Completion in Content, Inbound & Digital Marketing, confirming their proficiency in developing and executing digital strategies that integrate SEO, SEM, SMM, and content marketing for business growth.