Business Case Writing for New Products
Master the art of crafting compelling business cases to secure approval and funding for new products.
Course Schedule
| Date | Venue | Fees (Face-to-Face) |
|---|---|---|
| 30 – 31 Jul 2025 | Muscat, Oman | USD 1495 per delegate |
Course Introduction
A well-crafted business case is crucial for securing approval, funding, and resources for new product development. This 2-day course will teach participants how to write clear, concise, and compelling business cases that outline the value, feasibility, and potential return on investment for new products.
The course will guide participants through every aspect of business case writing, from identifying market opportunities to presenting financial forecasts, ensuring that they can effectively communicate their ideas to stakeholders and decision-makers.
Course Objectives
By the end of this course, participants will be able to:
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Develop a comprehensive and persuasive business case for new products
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Conduct market analysis and assess product feasibility
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Create financial forecasts and budgets for new product development
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Clearly communicate the benefits and risks of new products to stakeholders
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Understand how to structure a business case to maximize approval chances
Key Benefits of Attending
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Structured Approach: Learn a systematic process for developing business cases that get approved.
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Real-world Application: Gain practical skills to create business cases for any new product idea.
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Improve Decision-Making: Understand how to present data and insights that support effective decision-making.
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Increase Success Rates: Learn how to anticipate and address potential objections from stakeholders.
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Career Advancement: Enhance your business writing skills and advance your career in product management or development.
Intended Audience
This program is designed for:
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Product managers and development teams looking to launch new products
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Business analysts responsible for presenting new product ideas
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Entrepreneurs and start-up founders seeking funding for new product development
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Marketing and sales professionals involved in product strategy and launch
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Anyone looking to improve their business writing skills for product development
Individual Benefits
Key competencies that will be developed include:
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Mastery of business case structure and content for product development
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Ability to conduct comprehensive market and financial analysis
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Enhanced communication skills for pitching new product ideas
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Capability to assess the feasibility and risk of new products
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Increased confidence in presenting business cases to senior management and stakeholders
Organization Benefits
Upon completing the training course, participants will demonstrate:
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The ability to write compelling business cases that lead to product approval
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An understanding of how to structure a product proposal for maximum impact
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Enhanced skills in market and financial analysis to support product decisions
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Knowledge of how to present risks and opportunities clearly to stakeholders
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Capability to influence senior leadership and secure resources for new product initiatives
Instructional Methdology
The course follows a blended learning approach combining theory with practice:
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Strategy Briefings – Introduction to business case writing principles and key elements
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Case Studies – Analysis of successful and failed business cases in product development
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Workshops – Hands-on exercises in developing a business case for a new product idea
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Peer Exchange – Group discussions on how to refine and improve business case strategies
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Templates – Ready-to-use templates for creating effective business cases
Course Outline
DETAILED 2-DAY COURSE OUTLINE
Training Hours: 8:30 AM – 4:30 PM
Daily Format: 3–4 Learning Modules | Coffee breaks: 10:00 & 11:30 | Lunch: 12:30 – 01:30
Day 1: Introduction to Business Case Writing
Module 1: The Importance of Business Cases (08:30 – 10:00)
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Why a strong business case is essential for new product success
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Key components of a successful business case
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Case study: Review of a successful business case for a new product
Module 2: Market Analysis and Product Feasibility (10:15 – 12:00)
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Conducting market research and identifying product opportunities
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Assessing product feasibility and fit within the market
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Group exercise: Conducting a market analysis for a product idea
Module 3: Financial Forecasting and Budgeting (12:30 – 02:30)
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Estimating costs, revenue, and profitability for new products
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Creating financial forecasts and budgeting for product development
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Hands-on exercise: Developing a financial model for a new product
Day 2: Structuring and Presenting the Business Case
Module 4: Writing and Structuring the Business Case (08:30 – 10:00)
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How to structure a persuasive business case
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Key sections: Executive summary, market analysis, feasibility, financial projections
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Group exercise: Writing the executive summary of a business case
Module 5: Presenting and Defending the Business Case (10:15 – 12:00)
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How to pitch your business case to stakeholders and decision-makers
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Handling objections and addressing risks
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Role play: Presenting a business case to a mock board of directors
Module 6: Refining and Finalizing the Business Case (12:30 – 02:30)
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Reviewing and refining the business case before submission
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Techniques for improving the clarity and impact of your proposal
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Group exercise: Finalizing and reviewing business cases
Certification
Participants will receive a Certificate of Completion in Business Case Writing for New Products, validating their ability to create effective and persuasive business cases for new product development.