BRAND REPUTATION MANAGEMENT & ENGAGEMENT
“Building, Protecting, and Amplifying Brand Trust in a Digital World”
Course Schedule
| Date | Venue | Fees (Face-to-Face) |
|---|---|---|
| 21 – 23 Jan 2025 | Doha, Qatar | USD 2495 per delegate |
| 25 – 27 Feb 2025 | Doha, Qatar | USD 2495 per delegate |
| 03 – 05 Mar 2025 | Doha, Qatar | USD 2495 per delegate |
| 23 – 25 Apr 2025 | Dubai, UAE | USD 2495 per delegate |
| 02 – 04 Jun 2025 | Muscat, Oman | USD 2495 per delegate |
| 23 – 25 Jun 2025 | Doha, Qatar | USD 2495 per delegate |
| 22 – 24 Jul 2025 | Doha, Qatar | USD 2495 per delegate |
Course Introduction
In an era where brand perception can shift overnight, managing and enhancing reputation is a strategic imperative. Brand trust is earned through consistent messaging, transparent engagement, and proactive management of stakeholder expectations—especially in a digital environment.
This three-day intensive course provides marketing, communications, and leadership professionals with the frameworks, tools, and crisis-tested techniques to strategically manage reputation, strengthen stakeholder engagement, and position the brand for long-term success.
Course Objectives
By the end of this course, participants will be able to:
- Understand the key drivers of brand reputation in digital and traditional environments
- Design and execute proactive brand engagement strategies
- Identify risks to brand perception and respond effectively
- Leverage social media to build trust and defend brand equity
- Align reputation management with corporate strategy and purpose
- Create a reputation recovery plan for post-crisis repositioning
- Monitor and evaluate brand health and audience sentiment.
Key Benefits of Attending
- Enhance your organization’s brand value by building consistent trust
- Develop internal and external messaging that supports resilience
- Learn to engage stakeholders, media, and the public with confidence
- Gain practical strategies for online reputation and social media engagement
- Strengthen leadership visibility and stakeholder loyalty.
Intended Audience
This program is designed for:
- Brand Managers and Marketing Directors
- Communications and PR Professionals
- Strategy, HR, and CSR Leaders
- Executives responsible for public image or corporate affairs
- Government relations, media, and crisis response teams.
Individual Benefits
Key competencies that will be developed include:
- Brand narrative development and positioning
- Social media engagement and moderation
- Crisis preparedness and issue response
- Stakeholder communication strategy
- Media handling and trust-building techniques
Organization Benefits
Upon completing the training course, participants will demonstrate:
- Enhanced brand equity and public trust
- Stronger media and stakeholder relationships
- More effective issue management and damage control
- Greater consistency in brand voice across channels
Instructional Methdology
The course follows a blended learning approach combining theory with practice:
- Lectures – Principles of brand reputation and stakeholder influence
- Exercises – Scenario-based simulations and message testing
- Case Studies – Real-world brand successes and crisis recoveries
- Group Work – Collaboration on brand strategy and storytelling
- Reviews – Expert feedback and discussion-based debriefs
Course Outline
Detailed 3-Day Course Outline
Training Hours: 7:30 AM – 3:30 PM
Daily Format: 2–3 Learning Modules | Coffee breaks: 09:30 & 11:15 | Lunch Buffet: 01:00 – 02:00
Day 1: Brand Reputation Foundations
Module 1: The Strategic Role of Reputation (07:30 – 09:30)
- Brand equity, trust, and stakeholder expectations
Module 2: Messaging & Brand Voice (09:45 – 11:15)
- Tone, positioning, and authenticity
Module 3: Social Media and Public Perception (11:30 – 01:00)
- Opportunities, risks, and digital brand behavior
Module 4: Mapping Stakeholder Influence (02:00 – 03:30)
- Prioritizing and engaging internal/external stakeholders
Day 2: Engagement Strategy & Risk Management
Module 5: Designing a Brand Engagement Plan (07:30 – 09:30)
- Consistent outreach, messaging pillars, and alignment
Module 6: Crisis Communication Principles (09:45 – 11:15)
- Real-time response, message framing, and media handling
Module 7: Case Studies – Reputation at Risk (11:30 – 01:00)
- Corporate case breakdowns and outcomes
Module 8: Building a Reputation Recovery Framework (02:00 – 03:30)
- Long-term impact mitigation and brand repositioning
Day 3: Monitoring & Sustaining Brand Reputation
Module 9: Measuring Brand Sentiment and Impact (07:30 – 09:30)
- Tools, surveys, social listening, and perception metrics
Module 10: Leadership and Reputation (09:45 – 11:15)
- Executive visibility, internal alignment, and tone at the top
Module 11: Integrated Communication Strategy (11:30 – 01:00)
- Aligning reputation with marketing, HR, CSR, and operations
Module 12: Final Engagement Simulation & Feedback (02:00 – 03:30)
- Team presentations and response evaluation
Certification
Participants who complete the program will receive a Brand Reputation Management & Engagement, recognizing the development of practical and strategic financial expertise.