BRAND REPUTATION MANAGEMENT & ENGAGEMENT

“Building, Protecting, and Amplifying Brand Trust in a Digital World”

Course Schedule

Date Venue Fees (Face-to-Face)
21 – 23 Jan 2025 Doha, Qatar USD 2495 per delegate
25 – 27 Feb 2025 Doha, Qatar USD 2495 per delegate
03 – 05 Mar 2025 Doha, Qatar USD 2495 per delegate
23 – 25 Apr 2025 Dubai, UAE USD 2495 per delegate
02 – 04 Jun 2025 Muscat, Oman USD 2495 per delegate
23 – 25 Jun 2025 Doha, Qatar USD 2495 per delegate
22 – 24 Jul 2025 Doha, Qatar USD 2495 per delegate

Course Introduction

In an era where brand perception can shift overnight, managing and enhancing reputation is a strategic imperative. Brand trust is earned through consistent messaging, transparent engagement, and proactive management of stakeholder expectations—especially in a digital environment.

This three-day intensive course provides marketing, communications, and leadership professionals with the frameworks, tools, and crisis-tested techniques to strategically manage reputation, strengthen stakeholder engagement, and position the brand for long-term success.

Course Objectives

By the end of this course, participants will be able to:

  • Understand the key drivers of brand reputation in digital and traditional environments
  • Design and execute proactive brand engagement strategies
  • Identify risks to brand perception and respond effectively
  • Leverage social media to build trust and defend brand equity
  • Align reputation management with corporate strategy and purpose
  • Create a reputation recovery plan for post-crisis repositioning
  • Monitor and evaluate brand health and audience sentiment.

Why you Should Attend

  • Enhance your organization’s brand value by building consistent trust
  • Develop internal and external messaging that supports resilience
  • Learn to engage stakeholders, media, and the public with confidence
  • Gain practical strategies for online reputation and social media engagement
  • Strengthen leadership visibility and stakeholder loyalty.

Intended Audience

This program is designed for:

  • Brand Managers and Marketing Directors
  • Communications and PR Professionals
  • Strategy, HR, and CSR Leaders
  • Executives responsible for public image or corporate affairs
  • Government relations, media, and crisis response teams.

Individual Benefits

Key competencies that will be developed include:

  • Brand narrative development and positioning
  • Social media engagement and moderation
  • Crisis preparedness and issue response
  • Stakeholder communication strategy
  • Media handling and trust-building techniques

Organization Benefits

Upon completing the training course, participants will demonstrate:

  • Enhanced brand equity and public trust
  • Stronger media and stakeholder relationships
  • More effective issue management and damage control
  • Greater consistency in brand voice across channels

Instructional Methdology

The course follows a blended learning approach combining theory with practice:

  • Lectures – Principles of brand reputation and stakeholder influence
  • Exercises – Scenario-based simulations and message testing
  • Case Studies – Real-world brand successes and crisis recoveries
  • Group Work – Collaboration on brand strategy and storytelling
  • Reviews – Expert feedback and discussion-based debriefs

Course Outline

Detailed 3-Day Course Outline

Training Hours: 7:30 AM – 3:30 PM
Daily Format: 2–3 Learning Modules | Coffee breaks: 09:30 & 11:15 | Lunch Buffet: 01:00 – 02:00

Day 1: Brand Reputation Foundations

Module 1: The Strategic Role of Reputation (07:30 – 09:30)

  • Brand equity, trust, and stakeholder expectations

Module 2: Messaging & Brand Voice (09:45 – 11:15)

  • Tone, positioning, and authenticity

Module 3: Social Media and Public Perception (11:30 – 01:00)

  • Opportunities, risks, and digital brand behavior

Module 4: Mapping Stakeholder Influence (02:00 – 03:30)

  • Prioritizing and engaging internal/external stakeholders

Day 2: Engagement Strategy & Risk Management

Module 5: Designing a Brand Engagement Plan (07:30 – 09:30)

  • Consistent outreach, messaging pillars, and alignment

Module 6: Crisis Communication Principles (09:45 – 11:15)

  • Real-time response, message framing, and media handling

Module 7: Case Studies – Reputation at Risk (11:30 – 01:00)

  • Corporate case breakdowns and outcomes

Module 8: Building a Reputation Recovery Framework (02:00 – 03:30)

  • Long-term impact mitigation and brand repositioning

Day 3: Monitoring & Sustaining Brand Reputation

Module 9: Measuring Brand Sentiment and Impact (07:30 – 09:30)

  • Tools, surveys, social listening, and perception metrics

Module 10: Leadership and Reputation (09:45 – 11:15)

  • Executive visibility, internal alignment, and tone at the top

Module 11: Integrated Communication Strategy (11:30 – 01:00)

  • Aligning reputation with marketing, HR, CSR, and operations

Module 12: Final Engagement Simulation & Feedback (02:00 – 03:30)

  • Team presentations and response evaluation

Certification

Participants who complete the program will receive a Brand Reputation Management & Engagement, recognizing the development of practical and strategic financial expertise.

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