ADVANCED STRATEGIC PRICING TECHNIQUES
Maximizing Profitability and Market Competitiveness through Data-Driven Pricing Strategies
Course Schedule
| Date | Venue | Fees (Face-to-Face) |
|---|---|---|
| 20 – 22 Apr 2025 | Manama, Bahrain | USD 2495 per delegate |
Course Introduction
In today’s competitive and data-rich marketplace, pricing is one of the most powerful levers for profitability. Organizations that apply advanced strategic pricing techniques are better positioned to optimize revenue, respond to market changes, and capture value across different customer segments.
This course equips professionals with advanced tools, models, and analytical frameworks for pricing strategy. Participants will explore value-based pricing, price sensitivity analysis, segmentation models, competitive intelligence, and the role of behavioral economics in pricing. The training is highly interactive, with simulations, case studies, and tools for immediate application.
Course Objectives
By the end of this course, participants will be able to:
• Apply value-based, dynamic, and segmented pricing models to maximize profitability
• Conduct pricing analytics and sensitivity testing to guide pricing decisions
• Align pricing strategy with customer value perception and market conditions
• Design discounting, bundling, and promotional pricing strategies
• Leverage competitive and psychological pricing tactics to influence buying behavior
Key Benefits of Attending
• Master pricing methods that align with customer value and business goals
• Develop strategies to defend margins in highly competitive environments
• Use data analytics to identify pricing opportunities and risks
• Apply strategic frameworks to pricing challenges in real-time
• Build internal pricing capabilities and governance
Intended Audience
This program is designed for:
• Pricing analysts, product managers, and commercial strategists
• Marketing and sales professionals responsible for revenue optimization
• Finance and business planning managers
• Executives responsible for pricing policy, profitability, or revenue models
• Anyone involved in designing, implementing, or evaluating pricing strategies
Individual Benefits
Key competencies that will be developed include:
• Pricing segmentation, analytics, and elasticity modeling
• Value proposition analysis and customer-centric pricing
• Scenario planning and strategic pricing decision-making
• Tools for communicating and defending pricing internally
• Insight into behavioral pricing psychology and buyer decision-making
Organization Benefits
Upon completing the training course, participants will demonstrate:
• Improved margin management and pricing governance
• Data-driven decisions that support revenue growth and strategic goals
• Stronger collaboration between pricing, sales, and marketing functions
• Reduced pricing errors and ad-hoc discounting
• A more systematic approach to pricing innovation and competitive response
Instructional Methdology
The course follows a blended learning approach combining theory with practice:
• Strategy Briefings – Pricing frameworks, B2B/B2C differences, and market forces
• Case Studies – Global pricing success and failure examples
• Workshops – Develop and defend pricing strategies using real or simulated data
• Peer Exchange – Group discussion of industry-specific pricing challenges
• Tools – Price sensitivity models, value maps, price ladders, and diagnostic tools
Course Outline
Training Hours: 7:30 AM – 3:30 PM
Daily Format: 3–4 Learning Modules | Coffee breaks: 09:30 & 11:15 | Lunch Buffet: 01:00 – 02:00
Day 1: Foundations of Strategic Pricing
Module 1: The Role of Pricing in Business Strategy (07:30 – 09:30)
• Pricing’s impact on profitability and market positioning
Module 2: Pricing Approaches – Cost-Based, Market-Based, Value-Based (09:45 – 11:15)
• Comparative analysis of pricing models
Module 3: Understanding Customer Value Perception (11:30 – 01:00)
• How customers perceive and assign value
Module 4: Workshop – Value Mapping Exercise (02:00 – 03:30)
• Create a value map for a product or service
Day 2: Pricing Analytics, Segmentation & Elasticity
Module 1: Pricing Segmentation Models (07:30 – 09:30)
• Segmenting markets and aligning prices to willingness to pay
Module 2: Price Sensitivity and Elasticity Analysis (09:45 – 11:15)
• Measuring customer responsiveness to price changes
Module 3: Psychological and Behavioral Pricing (11:30 – 01:00)
• Anchoring, price thresholds, charm pricing
Module 4: Workshop – Elasticity Simulation (02:00 – 03:30)
• Analyze the impact of price changes on demand
Day 3: Competitive, Dynamic, and Promotional Pricing
Module 1: Competitive Intelligence and Price Positioning (07:30 – 09:30)
• Monitoring the market and defending price strategy
Module 2: Dynamic and Real-Time Pricing (09:45 – 11:15)
• Using algorithms, AI, and time-based models
Module 3: Designing Discount and Bundling Strategies (11:30 – 01:00)
• Structuring offers for maximum impact and profitability
Module 4: Final Workshop – Strategic Pricing Challenge (02:00 – 03:30)
• Group presentation of a pricing strategy for a simulated case
Certification
Participants will receive a Certificate of Completion in Advanced Strategic Pricing Techniques, validating their expertise in applying strategic pricing models and analytics to improve business profitability and market competitiveness.