Professional Marketing For Competitive Advantage

Category: Aci Code Requirements And Specifications For Concrete Design, Construction And Repair Training

Course Description

Course Objective

    An overview of the scope of Marketing and principles of Marketing Management

  • Familiarity with the core concepts, mission and objectives of marketing
  • Explore ways to build and emphasise your Competitive Advantage
  • Understand the importance of using market segmentation to target marketing effort
  • Identify the stages of the Product Lifecycle and how to market products at each stage
  • Master strategies for the mix of promotions that will lead to best results
  • Learn how to organise and manage your Distribution Channels
  • Familiarity with the process of Strategic Planning in marketing
  • Understand how your attitude and superior personal relationships are key to success
  • Master techniques for personal selling, advertising, public relations, sales promotions.

Who Should Attend

  • Marketing Professionals
  • Customer-facing Managers & Supervisors
  • Anyone with something to sell, internally or externally

Benefit of Attending

  • By the end of this course you will be able to:
  • Understand Marketing Management and he Process of Strategic Planning in Marketing
  • Explain Market Segmentation
  • Describe the Total Product Concept
  • Develop Promotion Mix Strategies
  • Describe how to organise and manage the Distribution Channel
  • Explain how to build competitive advantage.

Course Outline

  • Defining Marketing
  • Core Marketing Concept
  • Objectives and Goals
  • Vision
  • The Benefits of Market Segmentation
  • Steps in Market Segmentation
  • Introduction Stage
  • Growth Stage
  • Maturity Stage
  • Decline Stage
  • Choosing the Best Channel
  • The Role of the Marketing Distribution Channels

Superior Product or Service Superior Assets Low Cost Operator Innovation Global Skills Scales Advantages Attitude Superior Relationships Risk Management.