Branding Basics

Category: Aci Code Requirements And Specifications For Concrete Design, Construction And Repair Training

Course Description

Course Objectives

  • This certificate indicates that a participant has mastered the knowledge of build brand equity by properly choosing brand elements, designing marketing programs and activities
  • Enhance awareness and knowledge about branding issues in creative industries
  • Develop ability to identify strategic issues in branding of creative products
  • Develop critical perspectives in evaluating research in branding and applying them in strategic management of brands in creative industries
  • Develop hands-on abilities on brand building and marketing.

Who Should Attend

  • Brand Managers, Marketing Managers, Market Research Managers & Product Managers
  • Recommended for all employees who want to expand their knowledge and understanding of brand management

Benefit of Attending

By the end of this course you will be able to:

  • To empower participants with knowledge and capacities to understand and
  • analyze brand and branding management, from a corporate and consumer perspective
  • Analyzing carefully they key concepts surrounding the subjects of corporate perspective; the development of brand and brand architecture; the definition and role of marketing mix; the integrating marketing communication and brand management; the consumer perception in branding.

Course Outline

  • Identifying and Establishing Brand Positioning and Values
  • Customer-Based Brand Equity
  • Brand Positioning
  • Planning and Implementing Brand Marketing Programs
  • Choosing Brand Elements to Build Brand Equity
  • Designing Marketing Programs to Build Brand Equity
  • Integrating Marketing Communications to Build Brand Equity
  • Leveraging Secondary Brand Associations to Build Brand Equity
  • Measuring and Interpreting Brand Performance
  • Developing a Brand Equity Measurement and Management System
  • Measuring Sources of Brand Equity: Capturing Customer Mind-Set
  • Measuring Outcomes of Brand Equity: Capturing Market Performance
  • Growing and Sustaining Brand Equity
  • Designing and Implementing Branding Strategies
  • Introducing New Products and Brand Extensions
  • Managing Brands over Time
  • Managing Brands over Geographic Boundaries and Market Segments
  • Closing Perspectives
  • Closing Observations.