Certificate In Key Account Management

Category: Aci Code Requirements And Specifications For Concrete Design, Construction And Repair Training

Course Description

Initially the programme looks at the role of The Key Account Manager within an ever-evolving and competitive trading environment, developing the skills necessary to deliver on the overall organisation’s Key Account business objectives. 

The difference with this programme is that it considers both the selling organisation and the customer’s perspectives, i.e. translating brand strategy into action, by examining Supplier and Customer Pressure Points. 

The knowledge and skills of participants culminates in a final Customer Presentation by delegates, based on the various workshops throughout the programme.

Who Should Attend

  • Junior salesmen seeking to transition to key account management
  • Trade promotions and relationship managers
  • Category and channel managers
  • Activation managers
  • Customer Marketing Managers and Brand managers

Benefits of Attending

  • Fully comprehend the role and responsibilities of a Key Account Manager (KAM)
  • Win at the Point-of-Purchase (POP)
  • Increase profitability, with your understanding of how the Key Account makes money, and by applying the acquired knowledge on trade maths
  • Develop a price and promotional mix
  • Analyse and interrogate data, and translate it into meaningful insights and action plans
  • Build a strategic customer business plan and presentation, based on an in-depth working understanding of the planning process and customer needs